which of the following statements about branding is truecommon last names for slaves in the 1800s
e. You said all of these things, and meant them. Warranties can be either expressed or implied. D) category points-of-difference Select one: [Brand name] serves [target audience] who [specific need or want]. a. b. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. B) innovativeness This strategy is called _______________. In class we spoke of a goods-services continuum. True b. D) setting B) authenticity Social media marketing is the use of social media platforms and websites to promote a product or service. A. b. Comparatives C)It is only important once a company is established. c. Quality D) deliverability A)The person behind the business is never as important as the product or service. b. Which of the following statements are true about data storytelling? e. Not-for-profit organizations may not be allowed to segment. b. Search qualities b. Inseparability D) rational advantage Rsum. D) desirability, deliverability, differentiability B. These consumers are unlikely to switch. b. A) practicality Select all that apply. D) brand architecture b. ith the development and maturity of digital marketing, which of the following statements is true? B) pitch A) resilience d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Excessive branding. B) points-of-difference All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. B. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? (a) It is a bundle of utility. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. a. Visualization a. C. brand extension. It is a good brand name because it suggests a product benefit. a. Which of the following is an example of channel differentiation? A) comparing to exemplars b. Lysol Disinfecting Wipes - Lemon and Lime Blossom. b. Invisibility The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. This is an example of ________. Financial Market Class 12 Business Studies MCQs Pdf. Consumers with high behavioral loyalty are unlikely to switch. Hermione used ___________ to evaluate the quality of this service? Process Word of mouth No, because the product is not different enough to support premium pricing. d. Process versus outcome measures e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. E) are ambiguous moral principles behind the operation and regulation of marketing. a. D) announcing category benefits C) product e. Productization, Hermione was the office manager for a small business in the city. C) communicative, simple, and inspirational A) desirability A) comparing to exemplars Sabrina is thinking of starting a new line of coffee shops. (The IRS schedule will spread depreciation over six years.). D) point-of-weakness D) Competitive points-of-difference e. The manufacturer can only be held responsible for the problems specified in writing. B) channel differentiation A service is the intangible component of a product. a. Whether there are contingency plans in place. c. Integrated marketing communications is less important now than it was in the past. B) Category points-of-difference B) employee d. Branding is less important now than . All of these conditions are favorable for a retailer to launch a store brand. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? An emotional connection C. a competitor enters the market with a product that is viewed as being superior. d. The principle of informed consent SoBe beverages was a major sponsor of the Gravity Games, which included. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? c. Service D) points-of-conflict C) category points-of-difference Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. C) brand architecture http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? Private branding. d. Perishability (Inventory) The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. The truth value of a sentence is "true" or "false". The Dolly Parton Solution From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Select one: A) A small business must creatively conduct low-cost marketing research. Before you can measure the quality of a service, you need to understand? E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. An example of a rsum with a common format with the name John Doe. Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. B) comparing to exemplars C) insensitivity B. A company doesn't normally want its customers to identify with its brand. Select one: You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. These are all ways to leverage brand equity by charging a fee for others to use your brand name. In theory, it does not ultimately serve the greater good. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ d. It is a good brand name because it is memorable. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. C) What brand is familiar often varies from one country to another. School University of Houston, Downtown; Course Title MKT 3300; Type. D) Competitor analysis Questions and Answers for [Solved] Which of the following statements about personal branding is true? A. Answer/Explanation. E) They leverage the values of the brand to take the brand into new markets/sectors. A) points-of-difference A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? D) setting C. diversification. C) category points-of-parity; deliverable points-of-parity A) sustainable advantage For a one-time fee of $300 the company will install a four-pot coffee maker in the office. Which of the following statements about brand mantras is true? d. Excessive branding. 1. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. C) relying on the product descriptor Sorted by: 2. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. In order for the brand to be successful, the promise must be _____________? Which of the following is NOT an advantage of branding for consumer products? c. Trade name, trademark E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. c. Good dominated offering e. Changed as circumstances change. Documentation B) desirability, peculiarity, deliverability True b. Frodo was using the ___________ approach to making his service seem "real"? c. Experience Qualities Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. e. What the customer expects from the service. How does FDA ensure generic medicines work the same as brand-name medicines? O A . d. Offer a consumer clues as to the quality of the product inside. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. e. Quality and value are easy to maintain. O It is always rational to prefer brand names over generic substitutes O B . A) Category points-of-difference D) sensuality Which of the following is not one of the unique characteristic's of a service described in the text? A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. This value can be expressed in terms of? D) announcing category benefits He just made an arrangement with a coffee service for his company. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Ingredient branding Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. A. some firms have begun advertising private label brands. Ben Lucas is a maintenance programmer for the Ace Corporation. Starbucks is more than coffee. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? d. The normal rules about products don't apply when you are dealing with services Is this business a good candidate for branding? A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. D) points-of-parity Select one: a. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; D) practicality Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? d. The product is a one-of-a-kind. D) competitive, sensitive, and simple A. Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . These are all expressions of the value of brand equity. b. B) Market research Nickname These are all expressions of the value of brand equity. d. Intangibility A) announcing category benefits b. D) brand architecture C. reinforcing the current image. a. C. Packaging does not influence the consumer buying decision. ________ are defined as companies that satisfy the same customer need. C) clear similarity to the attributes of other brands A) Procedural maps D) assist firms in collecting information on competitors that will directly influence their strategy The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. E) point-of-presence. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Which of the following statements about pricing in the not-for-profit sector is FALSE? C) Competitive points-of-parity A) brand mantras C) cast A) competitive points-of-parity e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. d. Invisibility A) innovativeness A) sensuality Private branding. How much the service will cost. End of story. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. a. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. B) strategic points-of-parity; conceptual points-of-parity The point of contact between the customer and the service provider is called the ___________? She went online and searched for several coffee services. d. Multiproduct branding D) setting Select one: Select one: Bummer. B) communicating deliverability variables c. Ruffini corpuscles \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? C) to rationalize competitors' perceived points-of-difference E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) C) Noncomparitive positioning c. They may only provide one element in a network of services received by the customer. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. If you are a fan of these trucks then this is truly a very rare opportunity . 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. b. What are generic drugs? A) help firms to analyze who their competitors are e. Positive Brand associations. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? d. Role play This is an example of ________. A) cultural branding Creamer, sugar, stir sticks and cups are provided for a nominal fee. A) service D) emotional branding d. Logo a. Secret shoppers are used for all of these things. School University of Malaysia Sabah; Course Title HE 19; Type. d. Documentation Builds customer trust by becoming a true partner in their business. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. a. A) help firms to analyze who their competitors are. who provide superior customer service? He was very good at dealing with lower back pain. All of the marketing concepts that deal with tangible products apply to services as well. What percent of Bens day is spent testing these programs? C) image C) service differentiation 33) Which of the following statements about a vertical marketing system (VMS) is true? C) Retailers are members of channels of distribution. B) points-of-parity D. A) Brand positioning \hspace{240pt}\textbf{Dividends Declared}\\ A) Conceptual points-of-parity A) points-of-difference The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. It is always rational to prefer brand names over generic substitutes. Experience Qualities They said that the difference comes from how comfortable they make their cows. View the full answer. noteworthy brands in a category helping a brand specify its category membership? b. serve as sensory receptors for temperature and pain stimuli. Which of the following is true regarding URL text? a. b. D) differentiability Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Changing an image is most necessary when: b. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. c. Patent. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. A) points-of-conflict a. Perishability (Inventory) D) insensitivity These service elements are considered ________. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: b. Inseparability E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. A) Use Zipex for quick and thorough cleaning. Discuss the business-cycle approach to investment timing. This is an example of ________ differentiation. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. Substitution (statement 1 into statement 4) 6. p q 6. D. changing an image. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. (d) All of the above. The company has provided a written statement saying what their responsibility is for defective products. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? a. c. The warranty statement is not in the package, but must be downloaded from the companys website. Individual product branding Each week the coffee service will deliver fresh coffee. She went online and searched for several coffee services. B) sensuality d. Kept. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, b. B) A small business must avoid leveraging secondary brand associations. What the training program for employees was intended to accomplish. A) service differentiation In what way is the brand's category membership being conveyed? Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? b. Reliability c. Social metrics To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Changed as circumstances change. Excessive branding. c. Common sense. A) It involves designing creative business ventures to positively affect both a company's cost structure Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. a. C) are a necessity while creating a firm's vision and mission statement. Jacky just bought a brand new Lexus automobile. D) product differentiation C) Clarity offers you the best prices for the best quality. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. " The same is true of Clorox products. C. Consumers with true emotional loyalty have the strongest connection with the brand. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Which of the following statements about advertising campaigns is true? D) points-of-difference Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. It should be meaningful, different, and salient. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? So he immediately returned it. D) Points-of-presence Ben works 7.5 hours per day. Options: It captures all benefits offered to multiple market segments and the price for those benefits. Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. e. Perishability (Inventory). C) realistic advantage C) points-of-inflection Which one of the following statements about retailers and retailing activities is true? B) services differentiation Homework Help. b. Pacinian corpuscles B) channel differentiation D) noncomparitive positioning A. people's memories, associations, and stories. that make up their brand positioning. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. A) innovativeness D) using channel differentiation Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad A) Brand equity means a brand has customer loyalty. Which of the following is not branding benefits specific to B2B context? A) points-of-inflection C) The highest level of brand equity involves establishing product benefits. a. Substitution (statement 1 into statement 4) 6. p q 6. C) announcing category benefits Customers are willing to pay a premium price for the product The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. C) The highest level of brand equity involves establishing product benefits. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city.